TR Cutler, Inc. will end the special promotion of 25,000 American Airlines AAdvantage® Miles in 2009. According to leading manufacturing journalist and CEO, Thomas R. Cutler, “Many manufacturers have been reluctant to move forward with a large scale PR campaign because it’s new, unfamiliar, and unsure of how to quantify the success of such an effort.”
In Spring 2008 Cutler developed the new short-term Manufacturing Media PR Blitz which includes 90 Press Releases in 90 Days. Beyond simply authoring these press releases, Cutler’s team distributes them to a wide variety of important media source including dissemination to the proprietary Manufacturing Media Consortium, a group of 3200 plus journalists, editors, economists, and freelance writers all contributing to media coverage regarding the manufacturing and industrial sectors. Cutler notes, “Most of the content is already on a client’s website. There is usually ample content, since PR has not been conducted previously. If there are specific goals such as new product announcements, tradeshow events, new hires, that information can be included in the 90 day campaign.”
Metrics to Quantify Effectiveness of the Campaign include:
• PR Pickup Reports issued monthly to demonstrate a sampling of the media coverage
• Google Report issued monthly to show how the company is ranking in key word searches
• Call-to-Action Measurements (telephone inquiries, online inquiries, website traffic)
• Conversion-to-Sales (Traffic that converts to a sale provides ROI and cost-justification for continuing the campaign.)
Cutler did not state exactly when the program would end in 2009, but expect it to conclude in late Spring 2009.
American Airlines AAdvantage® mileage vouchers in 25,000 mile denominations will be provided at the conclusion of eac
American Airlines reserves the right to change the AAdvantage program at any time without notice. American Airlines is not responsible for the products or services offered by other participating companies. For complete details about the AAdvantage program, visit www.aa.com. American Airlines and AAdvantage are registered trademarks of American Airlines, Inc.
For almost a decade TR Cutler, Inc. (www.trcutlerinc.com) has been the leader in public relations efforts for the manufacturing sector. TR Cutler, Inc. develops the headlines, core PR message, and keywords, ten days prior to the Manufacturing Media PR Blitz launch date. Exact pricing and campaign launch dates are secured by calling TR Cutler, Inc. at 888-902-0300 or via email at trcutler@trcutlerinc.com.
TR Cutler, Inc.
www.trcutlerinc.com
Thomas Cutler
trcutler@trcutlerinc.com
888-902-0300
Professional Marketing Firm for the Manufacturing Community and Manufacturing Journalist to most manufacturing magazines
